NYTM
The New York Transit Museum's branding was redesigned to modernize its look while honoring the history of the city's transit system. The updated design blends contemporary elements with a nostalgic touch, preserving the museum's heritage in a fresh, engaging way.
Deliverables
Logo Design
Brand Development
Print Collateral
Advertising
Apparel
Sole Designer
2023
Why a Rebrand?
The current design, while functional, fails to reflect the vibrancy of New York City's transit history. Since the museum used to be a functioning subway station it resides underground and fails to be noticed more often than not. Modernizing the branding would enhance the museum's visual identity, engage a diverse audience, and help it stand out in a busy cultural landscape, all while honoring its heritage as a former functioning transit station.
Mind Maps & Ideation
Logo
The new logo draws inspiration from the original branding of the transit system, incorporating elements reminiscent of traditional train tickets and stamps. Designed to evoke the look of a stamp, the logomark respects its heritage while introducing a modern touch.
Logo Submark
The sub-mark, used as playful visual imagery across collateral, draws inspiration from the intersecting paths of subway maps. This element also honors the museum’s history as a former transit museum. Blending these visuals in a minimal style alongside the full logo spelling appeals to a contemporary audience.
Colors
The vibrant color palette is inspired by the various hues found throughout the subway transit experience: the yellow and orange of the subway seats, the purple and blue from the subway maps, and the black and white of the platform tiles.
Typography
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