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Edible Beauty
Led a strategic ecommerce redesign that resulted in a 25% lift in add-to-cart conversions.
Redesigned the ecommerce experience to simplify navigation, strengthen brand trust, and increase add-to-cart rates.
Court Ten
Designed a simplified tennis court discovery and booking app, turning a fragmented system into a seamless mobile experience.
Haven
Designed a trauma-informed, accessible resource that streamlined access to support and clarified next steps for survivors.
Decidr AI Onboarding Studio
Designed an AI onboarding experience to reduce friction and accelerate first-time user activation.
UCI & NIH: All of Us
Reimagined the participant journey to improve clarity, accessibility, and research engagement.
UCI All of Us Site, Reimagined For Impact
NYTM
Redefined the museum’s brand identity to enhance brand clarity and visitor experience.
anikashah021@gmail.com
© 2026 Anika Shah
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