ANIKA SHAH

UI/UX and graphic designer crafting brands and intuitive experiences.

View my work

Edible Beauty

Led a strategic ecommerce redesign that resulted in a 25% lift in add-to-cart conversions.

Edible Beauty

Led a strategic ecommerce redesign that resulted in a 25% lift in add-to-cart conversions.

Edible Beauty

Led a strategic ecommerce redesign that resulted in a 25% lift in add-to-cart conversions.

Edible Beauty

Redesigned the ecommerce experience to simplify navigation, strengthen brand trust, and increase add-to-cart rates.

NYTM

Redefined the museum’s brand identity to enhance brand clarity and visitor experience.

NYTM

Redefined the museum’s brand identity to enhance brand clarity and visitor experience.

NYTM

Redefined the museum’s brand identity to enhance brand clarity and visitor experience.

NYTM

Redefined the museum’s brand identity to enhance brand clarity and visitor experience.

Decidr AI Onboarding Studio

Designed an AI onboarding experience to reduce friction and accelerate first-time user activation.

Decidr AI Onboarding Studio

Designed an AI onboarding experience to reduce friction and accelerate first-time user activation.

Decidr AI Onboarding Studio

Designed an AI onboarding experience to reduce friction and accelerate first-time user activation.

Decidr AI Onboarding Studio

Designed an AI onboarding experience to reduce friction and accelerate first-time user activation.

Haven

Designed a trauma-informed, accessible resource that streamlined access to support and clarified next steps for survivors.

Haven

Designed a trauma-informed, accessible resource that streamlined access to support and clarified next steps for survivors.

Haven

Designed a trauma-informed, accessible resource that streamlined access to support and clarified next steps for survivors.

Haven

Designed a trauma-informed, accessible resource that streamlined access to support and clarified next steps for survivors.

UCI & NIH: All of Us

Reimagined the participant journey to improve clarity, accessibility, and research engagement.

UCI & NIH: All of Us

Reimagined the participant journey to improve clarity, accessibility, and research engagement.

UCI & NIH: All of Us

Reimagined the participant journey to improve clarity, accessibility, and research engagement.

UCI & NIH: All of Us

UCI All of Us Site, Reimagined For Impact

Right

Led the design of a personalized wellness platform that simplified user journeys and increased ongoing engagement.

Right

Led the design of a personalized wellness platform that simplified user journeys and increased ongoing engagement.

Right

Led the design of a personalized wellness platform that simplified user journeys and increased ongoing engagement.

Right

Led the design of a personalized wellness platform that simplified user journeys and increased ongoing engagement.

Experience

anikashah021@gmail.com

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