UCI & NIH: All of Us
Crafting a compelling visual narrative that fosters an inclusive and engaging space, inviting multi-generational audiences from diverse backgrounds to feel inspired and connected to the UCI - All of Us Research Program which was in collaboration with the National Institutes of Health.
Deliverables
Research
Development
Information Architecture
Wireframes
Style Guide / Design System
UI Mock-ups
Interactive Prototype
Sole Designer
2023
What and Why?
The All of Us Research Program seeks to collect comprehensive health data from a diverse range of participants to create the world’s largest health database, with the ultimate goal of addressing some of the most pressing global health challenges.
A key objective of the All of Us Research Program was to increase participation among individuals aged 18 to 30, while also retaining its existing user base of participants aged older (30+).
Project Approach
The visual landscape and overall user experience were reimagined to create a more engaging and welcoming first impression based on research into user engagement and the journey of first-time visitors.
Additionally, the tone of voice was adjusted from a formal, distant style to a more personal and inviting approach, enhancing connection with users on an individual level.
Prototype
This prototype showcases a walkthrough video that illustrates the user journey, guiding users through the primary pages of the redesigned allofus.nih.gov website with a streamlined, intuitive, and engaging flow.
anikashah021@gmail.com
949-943-7139